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KOPPARBERG

'HAPPENS HERE'

 

A series of campaigns celebrating 
the unexpected flavours of Kopparberg cider.

 

As part of the 'Happens Here' platform, the flavours inspired a series of magical 'happenings' in the Swedish Kopparberg forest - establishing Kopparberg as a place of intrigue and adventure, and subverting the culture of the target market - Shoreditch, London.

CREATIVES: ALEX DELANEY + OLI O'NEILL

ECD: MATT KEON   DIR: TIM BRET DAY + PETER RAD + BEN STOCKLEY

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