A series of campaigns celebrating
the unexpected flavours of Kopparberg cider.
As part of the 'Happens Here' platform, the flavours inspired a series of magical 'happenings' in the Swedish Kopparberg forest - establishing Kopparberg as a place of intrigue and adventure, and subverting the culture of the target market - Shoreditch, London.
CREATIVES: ALEX DELANEY + OLI O'NEILL
ECD: MATT KEON DIR: TIM BRET DAY + PETER RAD + BEN STOCKLEY